Key Web Design Considerations Before You Launch
A good web design is much more than just creating a pretty face that impresses. It actually involves tons of small details that you must pay careful attention to. Ultimately your final product must not only be attractive but also as user friendly as possible while being robot friendly so that it is optimized to receive search engine traffic.
Much thought needs to go into the page structure. More so because it will ultimately have an impact on how easy it is to navigate your site. This can make or break your site. At the end of the day the longer people stay on your site the more successful you will be. Naturally there is no way your page views counter will move rapidly if visitors cannot find what they are looking for fast. They also need to be able to move quickly from one highly relevant page to another.
The place to start when considering what structure to adopt is with your content. This is what will guide you on the best way to structure your pages. What is the main topic and keyword phrase for your website? Remember that the more specific it is the better. Rather than having a general topic like “dogs” for instance you need to identify your specific niche and your main keyword phrase could be “guard dogs in America”.
Optimization For Search Engines
The way you set up your pages and every small decision you make in the structure of your website design must be SEO-driven. It is a colossal ocean of websites out there and it is easy to drown and be lost at sea. It is important that those who may want to seek you out should be able to find you.
For this to happen, each page must have a descriptive URL related to your main keyword phrase. It is a big mistake to have URLs that just end with numbers. These will not make any sense to search engine robots scanning your site. In the end your page will not be indexed and your prospects and potential visitors will NOT be able to find you.
This is why your page titles and meta description and heading tags also need to be carefully thought out and given relevant headings. All this should be done with your main keywords in mind.
It is important to set up a system for tracking visitors on your site. Which is the most popular page? Where is most of your traffic coming from? These are some of the basic questions you must be able to answer when your website is up and running. How else will you be able to judge how a good a web design job you did?
Google analytics is a powerful tool that is ideal for this.
It is only when you are able to effectively track your traffic that you will be able to set goals for your website. What do you want to achieve? What kind of sales targets do you have? Without goals in anything there is absolutely nowhere you are going and this has to be a key part of any web designer’s brief.
Checklist For Your Launch
After all the hard work has been completed you will still be far from done. Before you launch it is important to prepare a critical check list and go through everything on it before launching.
Check lists are supposed to include everything that can possibly go wrong. That includes carefully going over your content for typos and spelling mistakes. Are the contact details correct? Nothing worse than having all the good work thrown out of the window by prospects not being able to get in touch when they want to purchase something.
And above everything else does the site work the way it is supposed to? Is it easily accessible from mobile devices? Or does the text get all jumbled up and unreadable? How fast does the site load. Folks are in hurry so the faster the better. At this stage some tinkering can still be done to speed up how fast the site opens. This is also important for SEO reasons.
Who Is Hosting The Site?
You will also need to find a reliable and affordable web host for your site and ensure that there are no technical issues that hinder your site from being loaded and going live.
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