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Toronto SEO 2014 trends

April 4th, 2014

In this day and age, it has become very important for SEO strategies to diversify their marketing functions to include mobile optimization, building brand, web content marketing as well as the integration of social media. With these five trends kept in mind, you can now adapt your strategy to address these realities and shape your Toronto SEO success in the coming ahead.

Toronto SEO 2014 trends infographic:

Toronto SEO 2014 trends infographic

Content, links, and social media

The relationship between the above core components continued to be more visible in the last year. A successful Toronto SEO strategy focuses on content that meets specific audience needs and that which can generate profits. Today, social media is directly tied to any business or brand that seeks to amplify their presence thereby alerting the search engines that your content is attracting a good size of audience due to its value. Links on the other hand assure users of your trustworthiness and legitimacy. Links should always be from reputable high quality websites.

Content marketing

Having been ranked as a top marketing buzzword of 2013, content marketing is truly a trend that will only grow more popular. This is the challenge brands need to keep in mind and be in a position to create customized content that suites their audiences. The rate at which content marketing is maturing is very promising to marketing strategists who can now measure performance as they penetrate the right target markets.

Mobile optimization

Google’s Hummingbird is an example of mobile functions that have made it easier for sites with mobile strategy to rank well. The large number of smartphone and tablet owners around the world is enough reason to trigger any website owner to apply mobile optimization strategies for better results. These facts also call for web developers too to create websites that are responsive in design making the site look great on the available range of mobile devices. It simply means that the more the audience on mobile devices reading your website, the more relevance it builds across the network.

Building a strong brand

Building a strong brand is evidently increasing its role in search engine optimization as displayed in the case of the inception of Google Authorship. Google Authorship is a system that connects your author profile’s content with content from recognized authors’ where there is better performance of the content in search engine results. For your content to rank well over time it is therefore important to build your brand thoughtfully.

Social media

Human behavior on social media is enabling Google to vet sites due to their increased consistency in sharing and mentioning brand related content on social media. This call for any marketer out there to start implementing social media marketing strategies which will ensure the targeted audience is in a position to share the content easily. The most important step to begin this implementation is to create Google Plus presence and creating a website that incorporates the social media modules.

It is also very important to note that these trends will eventually add up to the two most important points of SEO planning: balance and integration. This calls for an investment in all the critical areas mentioned above while keeping in mind that they should work together.


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