Web Development in Toronto – the process | part2
Stage Three – Designing your Website
This is the nitty-gritty of getting your website actually onto a computer screen, based on the initial wireframe decisions. An experienced web designer will be aware that not everyone is using a computer with the same shape of monitor or running at the same resolution. Even different web-browsers display websites in differing ways. And so he should be able to show you previews on a range of different monitors, some running Internet Explorer and other running, say, Google Chrome or Firefox.
All this will help you decide on the ‘skin’. This is the full ‘dummy’ website, with the various sections and page layouts, with the colours and the fonts for headings and text already decided upon. This stage is to get a direct impression of the feeling and style on the monitor. You now have all the elements in place for your web designer to take your text, graphics and photographs and lay them into the pages.
Stage Four – Turning this all into HTML
Professional website design today is a million miles away from the time when everyone was enthusiastically being encouraged to make a ‘homepage’ (remember those?) for themselves! Those old early efforts looked tremendous at the time but nowadays they look laughingly amateurish and this is most definitely not the presence you want to project for your business. But, unfortunately, even today, there are still one or two people who think they can cut out the cost of a web designer and do it themselves.
Today Cascading Style Sheets are used universally, allowing the use of templates to instantly update every instance of a change of style across the entire website. The old HTML page coding has progressed towards XHTML. Full-tilt business-orientated websites are multi-section, multi-page integrated works that blend art and technology together. And this simply isn’t something you can accomplish without the aid of an experienced web designer – after all, there are enough of them to choose from in Toronto!
Stage Five – Adding a Content Management System (CMS)
This is where you look to the future. Nearly all web sites need to be updated from time to time, sometimes a lot, as and when new products or services are being offered. There are two ways to do this. Firstly you can retain your web designer and allow him to take care of this, supplying him with the new text and photos that he needs. Or – you can do this part of things yourself.
Once the site has been constructed, 95% of the work is done for ever. The rest of it is the ongoing updating. And here you have to make a decision to begin with. At this point it would be easy to do this yourself if your website contained an additional ‘home-management’ layer, known as Content Management System (CMS). The downside of this is that it will cost you more in the first place to incorporate it into the design of your website.
It’s your choice, and it’s going to cost you something whatever you decide. But if you want a high-profile presence and a dynamic site with an expanding range of goods, and with constant promotions and special offers to keep your customers interested, then CMS is most definitely the way to go. It allows you to take control and add all the extras you want, at your own convenience, and without any need to learn HTML coding or scripting.
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- Web Development in Toronto – the process | part2